4 Reasons why ETIM is important for your E-commerce

In the world of e-commerce, it is essential to provide accurate and consistent product information. This is important not only for the customer experience, but also for the company’s internal efficiency. This is where the Electrical Technical Information Model, better known as ETIM, plays a crucial role.

In this blog, we discuss four reasons why ETIM is indispensable for any e-commerce business.

1. Uniformity in product information

The importance of consistent data

One of the biggest advantages of ETIM is the uniformity it provides. E-commerce platforms using ETIM standards can provide their customers with standardised and consistent product information. This has several advantages:

  • Improved user experience: Customers experience a smoother shopping experience when product information is clear and consistent.
  • Reduced chance of errors: Reduced chance of errors: Standardisation minimises the chance of errors in product descriptions, leading to fewer returns and complaints.

Example of effective application

For example, a webshop that implements ETIM standards can present technical specifications of products in a uniform way, allowing customers to easily compare and make decisions.

2. Efficiency in management and exchange of product information

Optimisation of internal processes

By using ETIM, companies can manage their product information much more efficiently. This system enables:

  • Quickly update data: New product information can be quickly implemented and updated across platforms.
  • Easy integration: ETIM facilitates integration between web shops, ERP systems and datasheets, leading to smoother management of product data.

Practical impact

For example, when a product update occurs, the information can immediately be updated uniformly in the webshop, the ERP system and all other systems involved, without inconsistencies.

3. International compatibility

Benefits on a global scale

The international recognition of ETIM provides great benefits for e-commerce companies operating in different markets:

  • Simplify cross-border trade: ETIM makes it easier to offer products in international markets without confusion over product specifications.
  • Uniform language: ETIM provides a common language for technical products, facilitating communication between different markets.

International examples

A Dutch company offering its products in Germany and France will have less trouble with the technical translation of product data thanks to ETIM.

4. Future-proofing

Ready for the future with ETIM

By adopting ETIM, e-commerce companies are taking a step towards future-proofing:

  • Continues updates: ETIM is continuously updated to meet new market requirements and technological developments.
  • Adaptive to innovations: Companies using ETIM can more easily innovate and adapt their systems to new technologies.

Long-term benefits

An e-commerce company that invests in ETIM today will be less affected by changing market conditions and can respond to future trends faster.


ETIM is more than just a classification standard; it is an essential tool for e-commerce companies striving for efficiency

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