What are the advantages of a PIM system?
The benefits of a PIM system vary per company. Does your company already have a large range, is it steadily growing or do you work with many suppliers? Then the benefits of a PIM system are enormous. Is your company a bit smaller? Then you must carefully weigh the costs against the benefits in advance.
A PIM system is a nice investment, but the great benefits ensure that you will earn it back in no time. Do you want to know what these benefits are? Then read on!
General advantages of a PIM system
In short, a PIM (Product Information Management) system is a central place for collecting, enriching and sending product information. This makes it an important part of your business processes. With a PIM you no longer have to endlessly search with colleagues for the right information, and adjusting or adding data becomes an easy and quick task.
These plus points are obvious, but there are many more advantages to a PIM system. For example, think of:
- Higher revenue
- Minder retouren
- More positive customer experience
- Better SEO
- Comprehensive filters and recommendations
- Higher conversion rates
Quality product information is not only important for your internal systems, it also helps the marketing of your products. In addition, a PIM system also saves your company a lot of time, because all processes run more smoothly. Everything becomes streamlined, clear and easy to oversee.
Specific advantages of a PIM system
The above benefits actually apply to every company when they start working effectively with a PIM system. However, does your company still have specific wishes, such as expanding abroad? Or receive information more easily from your many suppliers? Then a PIM system has much more to offer.
Expanding to other countries is a lot easier with PIM as your central place for product information. The product data can be translated easier and quickly, and multilingual web shops can easily be filled with content. Would you like to read an example about this? Then read our customer case of Smartphonehoesjes.
In addition, a PIM can also help you maintain communication with your suppliers. It sometimes happens that suppliers provide defective information that is recorded differently than the product information in your PIM system. A separate PIM supplier portal can be created for this, which automatically checks the data of your suppliers and adds them to the PIM system. Ideal! This saves a lot of time because you do not have to adjust the data yourself and because it is sent directly to the PIM.
Would you like to know more about PIM? Then feel free to contact us for free advice, we are ready to help!
