Start with an Omnichannel strategy!
Do you want to grow with your company? Then selling on multiple channels offers many advantages!
We call this a Multichannel or Omnichannel strategy. These two strategies are extremely similar, but have an important difference. Multichannel is only aimed at offering products on as many channels as possible. while Omnichannel goes one step further. You also want a seamless customer experience to be offered on all channels.
We therefore recommend that you strive for an Omnichannel strategy. So that you not only reach your target group, but also penetrate them with a strong brand experience!
What are the advantages?
Whether customers buy a product online, in store or via social media, an Omnichannel strategy ensures that the customer experience remains consistent and that customers are optimally served at every point in their journey.
The advantages:
– You reach more customers: By being present on multiple channels you can reach different customers and you will be found faster. Whether it concerns online shopping, mobile shopping, in the physical store or via social media.
– The Customer Experience is consistent: Customers can switch seamlessly between different channels. They always have access to the same product information, prices, promotions and support, regardless of the channel they use.
– Brand awareness ensures more revenue: With a consistent brand experience on multiple channels you increase the chance of brand recognition. This can lead to more trust in your brand, which ensures that your products are purchased more quickly.
– Strengthening customer relationships: Because your brand is recognized earlier, you can build customer loyalty and strengthen your brand reputation. This can lead to more repeat purchases, positive word of mouth and a larger customer base.
Setting up an Omnichannel strategy
Adding all new channels to your business strategy in one go is difficult to achieve. That is why steps are often taken. With every step you expand further and focus on a new channel.
Maintaining all these different sales channels can be a daunting task. However, do you use a PIM system? Then this can save you a lot of time! Not only does a PIM system make updating and uploading product information to different channels easier and faster, it also helps with its quality. With a PIM you reduce the chance of errors so that your product information is displayed consistently and accurately on all channels. This not only increases sales opportunities, but also improves brand reputation and customer satisfaction.
Conclusion
In short, an Omnichannel strategy is ideal if you want to expand your customer base and be more consistent with your brand experience. A PIM system can ideally support you in this by not only improving the quality of the work, but also by saving you time.
Would you like to know more about what a PIM system can do for your company? Please feel free to contact us for free advice. We are happy to give you advice!