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PIM in 2023: More reach with more channels

How do you reach more customers? A simple answer to that is to work with more channels. This is an Omnichannel strategy, which means that your customers can access your products or services through different ways.

This is just not as easy as it sounds. After all, you have to take many things into account. For example, not every platform is suitable, and you need to be able to maintain everything. How do you make sure you don’t get overwhelmed? And that it really adds something?

Brand Experience
First, the brand experience. This is important because you want to create recognition for your brand by exuding the same quality everywhere. After all, without recognizability, customers will not become loyal to your services and products. A single purchase is nice, but a lasting customer is even better.

How to achieve this? Consider good product information and marketing. Be comprehensive in the product features and include your company name/brand name in the title of the product, for example, and place your logo on the attached photos. And in addition, of course, the quality of your products is important. Make sure it is user-friendly.

Channel selection
Channel selection is also important. You should not maintain more than you can handle, and the channels should also match your products. The kinds of channels we mean by this are, for example:

  • Physical stores
  • Webshops
  • Social networks
  • Marketplaces and partner networks

Initially, companies sometimes try to make do with just their own web shop, but unfortunately this is often not where most of the profits fall. In fact, the majority of online sales, as much as 85%, are generated by only 4% of online stores. In this 4% you will find major players such as Bol.com and Amazon. Why wouldn’t you take advantage of that?

Advantages and disadvantages of marketplaces
However, online marketplaces are not without disadvantages. Not every product sells equally well here, and high demands are often placed on your company. Zo verkoopt niet elk product hier even goed, en er worden vaak hoge eisen gesteld aan jouw bedrijf. Therefore, do thorough research into which marketplace suits your company.

In addition, you should consider that:

  • You often pay compensation on your turnover;
  • Your products can be found next to your competitors;
  • You get more returns;
  • You gain less insight into your customer data.

However, the advantage of more reach and more turnover often outweighs these disadvantages. Although this of course also depends on your products, strategy and goals. You should also consider whether your company has the capacity to maintain multiple channels.

Smooth and time-saving publications
With more publication channels you also have a lot more work. After all, your products now have to be published on different channels, and each channel probably has its own specific requirements for product information. In addition, it is increasingly difficult to find more staff these days. That is why you can better focus on making your publication chain more efficient if you work on more channels. A PIM system can serve you well here.

A PIM system can save you a lot of duplicate work with an omni-channel strategy, and makes it possible to send all product information to all desired channels via one central location. This not only saves time, but also ensures that your information is less prone to errors.

Are you working on an omni-channel strategy and would you like to know whether PIM can contribute to this? Please feel free to contact us, we are happy to help!

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