Find your products with Visual Search
Have you heard of Visual Search? It’s an exciting new technology that allows you to find products by searching images instead of text. This is not only useful for customers, but also for companies.
Would you like to know more about this new technology? And do you want to know how PIM can help your company with this? Then read on!
How Does Visual Search work?
Machine learning analyzes images and identifies products based on visual characteristics such as shape, color and pattern. All a customer has to do is take a photo of the product they want. The Visual Search engine then scans the image and then displays results of similar products.
It may sound like something that is rarely used, but you probably don’t know that this is already a standard feature in new phones. Nowadays, many models automatically have Google Lens installed. This allows you to simply take a photo of a sweater someone is wearing and find out where you can find it online. But also think about tools, food and drinks and other things. You can find the right information with a simple click.
The benefits of Visual Search
Visual Search provides enormous convenience. You no longer have to try different descriptions, just use a photo. This way you can not only search more efficiently and intuitively, but you can also look up products whose names you don’t remember. Or, for example, a product you saw in a TV program.
Companies can also benefit from Visual Search. This allows you to offer your customers a more personalized shopping experience. Think of suggestions you can give of products based on the image that the customer has uploaded. In addition, it is an additional way for your products to be found online.
For this you just need to have good quality product information and images.
How do you optimize your Visual Search opportunities with PIM?
The most important thing here is to manage your product images well. Make sure each product has high-quality photos from multiple views. In addition, your images must be properly labeled and optimized for search engines.
PIM (Product Information Management) can help you with this. It gives you a central point for all your product information, making it easier to provide consistent and accurate information across all your channels. This is more positive for the customer and for search engines.
Improve the product experience and optimize your images for the customer. By using the right systems you can easily manage your product images and increase their quality. This way your products are found faster and you increase your revenue.
Would you like to know more about what PIM can contribute to your chances of being found online? Then feel free to contact us for free advice, we are ready to help!
