Buy your products via Voice commerce
Have you heard of Voice commerce? This is an emerging trend where you can order products via voice assistants such as Alexa and Google Home. This offers new opportunities for e-commerce companies to reach their customers and generate more conversions!
How does Voice commerce work?
Voice commerce means that you can find and purchase products via a voice assistant. There is no screen involved, even ordering is arranged via voice. This way of selling saves the consumer time, because all information is provided simply.
Do you still find this difficult to visualize? Here’s an example of how it works: Suppose you want a new laptop and ask Alexa, she will give you the product information of various laptops that are for sale. You can respond to this with questions about specifications, prices and stocks. Have you decided which laptop you want? Then you simply instruct your Alexa to buy it. This will then confirm the purchase for you, verify the payment details and arrange delivery.
How can you respond to this as a company?
To get the voice assistants to recommend your products, the information must be well integrated. This is where PIM and PXM come into play. PIM stands for Product Information Management, which means that you manage all product information centrally. PXM stands for Product Experience Management, which is about managing and optimizing the product experience.
If you use these two properly, you can automatically synchronize the product information of your webshop with the voice assistants. This way, customers have access to current and complete information about your products. This is important, because a voice assistant can only respond based on the information available.
In addition to managing product information, it is also important to optimize the product experience. For example, consider describing products in a way that matches the language of the voice assistant. This way you increase the chance that your products will be recommended in a voice command.
Benefits of Voice commerce
Selling your products via Voice Commerce also has the simple advantage that your products can be found more often. In addition, Voice commerce also offers new opportunities for upselling and cross-selling. When a customer orders a product via the voice assistant, you can offer related products that are also interesting for the customer. This can increase the conversion and revenue of your webshop.
Although less than 10% of the US adult population currently (according to a 2021 eMarketer report) uses Voice Commerce, its popularity is predicted to increase. It is a relatively new development, but companies that prepare for it now can gain an advantage over their competitors.
Would you like to know more about the possibilities of a PIM system for your company? And do you want to know what it can support you in? Please feel free to contact us for a free consultation, we are happy to help.
