B2B and D2C: Will you also include a market?
Everyone with an online store wants to sell a lot, that’s logical. But what is your target group, the market you sell to? Who do you sell the most products to, and who else do you want to sell to?
This is important because not only the market is changing, but perhaps also the ambitions of your company. We increasingly see that B2B companies are also considering entering the D2C market. What are the advantages of these different markets? And what should you pay attention to?
Is it a smart decision?
The difference between B2B and D2C
The sales of a B2B (Business to Business) company are completely focused on other companies, while D2C (Direct to Customer) companies want to sell directly to consumers. Both are excellent choices, but why would you choose to sell D2C in addition to B2B?
The E-commerce market has experienced significant growth in recent years. More and more consumers can be found online and this makes the D2C market extra interesting. These consumers often want to buy directly from the manufacturer, but can mainly be found on online marketplaces such as Amazon and Bol.com.
An important reason why companies choose D2C in addition to their B2B sales is that it gives them more control over the sale of their products. What causes that? B2B sales often involve large orders to companies. This means you sell many products at once, but it can be difficult to get an idea of the end user. With D2C sales, companies have direct contact with consumers, which allows them to better respond to the needs and wishes of their customers. This can result in higher sales figures
Is adding D2C smart?
In any case, it is important to weigh the risks and benefits of both models for your company. To what extent does D2C fit with the current business strategy and customer base, how does it fit with your mission and vision? For example, adding D2C sales may require additional investments in your marketing and logistics departments. For example, adding D2C sales may require additional investments in your marketing and logistics departments. Therefore, be convinced of your choice.
In any case, you must have a good handle on the current market, your current products and company before you take anything extra on top. Ensure good, clear business processes and clear product information. This makes adding new products a lot easier and more manageable.
Would you like more advice on this subject? Please feel free to contact us for a free consultation!
