A better customer experience with Augmented Reality (AR)
Do you want to be at the forefront with your webshop? Then don’t forget to take advantage of the latest trends. This not only makes your company stand out more, but if you do it right, it also improves your customer experience and turnover!
A good example of a trend that is increasingly emerging in E-commerce is AR. AR adds digital content, such as images, videos and 3D objects, to the real world.
Could AR improve your webshop?
The difference between AR and VR
Firstly, the difference between the well-known concepts of Virtual Reality (VR) and Augmented Reality (AR). VR is very popular because it creates a digital environment that you can experience using VR glasses. This can be useful for businesses in its own way, but is separate from this blog.
AR has more direct applications for E-commerce because it combines digital content with the real world via a device that almost everyone has: a smartphone. AR is done through an app or glasses that use the camera of your smartphone or tablet to scan the environment and then add digital content to it. This is ideal to use for products. For example, you can use AR to virtually try on clothes or view products in 3D.
Customer experience and AR
Het gebruik van AR kan de winkelervaring van de klant dus een stuk beter maken! It gives them multiple options to view and experience the products. This can help them make a better decision about what to buy. This allows companies to increase their conversion rates and serve customers better.
A good example of the use of AR in e-commerce is the IKEA Place app. This app allows customers to virtually place furniture in their own home so they can see what it would look like before purchasing it. This allows customers to make better decisions about their purchases and is less likely to return products.
But did you know that engineers, writers and zoos, for example, also use AR? Think of animals that you see next to you and stories that come to life. The possibilities of AR are endless, be creative!
Product information and AR
Without good product information, the customer experience is not much improved with AR. Do you trust AR to immediately show the dimensions of your cabinet? Or do you also want to read clear dimensions between the features?
In addition, good product information also helps create a good AR experience. A PIM (Product Information Management) and PXM (Product Experience Management) can be useful here. These systems ensure that product information is managed and presented to customers in an easy and consistent manner. Hierdoor kunnen bedrijven betere AR-ervaringen creëren en ervoor zorgen dat klanten de juiste informatie over het product hebben voordat ze het kopen.
Augmented Reality
In conclusion, AR offers many possibilities for e-commerce, but you have to be creative. With some trends you don’t have to reinvent the wheel yourself, but with AR there is still so much unknown territory… that you can be creative.
What do you think of AR? Would you consider it for your company?